T-CEL Team, Activate!

[This is The Collective Edge (formerly The Fishbowl), a community for curious people to learn how the science of groups and organizations can help us live and work better together. And have a little fun along the way.

At The Collective Edge, you’ll get twice-monthly newsletters that help you understand and shape your own moments of collaboration and creativity, mixing essays and interviews. You’ll also learn about social science, the writing process, and the non-stop action of academic careers.

We have a lot of new readers, so welcome! If you don’t know what this is, please start with this post. And this isn’t a typical post…

Below the paywall are some of the promised benefits of joining The Collective Edge Launch Team (T-CEL Team) - behind-the-scenes looks, musical interludes, and other great stuff. THIS IS YOUR LAST CHANCE TO JOIN — the book will shoot out into the world on Aug. 28 (UK) and Sept. 2 (USA), which is very soon!

Programming notes: I’m using the newsletter to send out media because it works better than email. If you signed up for the launch team or have otherwise helped out with the book, you should have now received your 12 months+ of free membership. I’m using the “Paid” feature to send emails to T-CEL Team Members and other boosters of The Collective Edge.]

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As you probably know, my book (and eponymous parent of the newsletter), "The Collective Edge: Unlocking the Secret Power of Groups" is taking the world by storm in less than a week! In fact, it is TOMORROW in the UK! AHHHHHH!

Please help make the groups of the world a bit better by helping get the word out about the book. Here’s how you can help right now:

1. Pre-order The Collective Edge at the retailer of your choice (USA, UK). Pre-orders have the most effect on the various algorithms that determine the fate of books. (For the many of you who have pre-ordered the book already, a huge thank you!!)

2. If you have a Goodreads account (or are willing to create one), you can rate and review the book today! (Amazon and other platforms have to wait). I’ve got a perfect 5.0 so far! Here’s the Goodreads page for The Collective Edge. Creating a Goodreads account is free and easy!

3. Post on social media that you are eagerly awaiting the book’s release.

4. Tell your colleagues, family, friends, and enemies* about The Collective Edge. *You can gloat that you will soon have secret knowledge that will help you prevail in your eternal struggle.

If you pre-order and do any of #2-4, you have already fulfilled the criteria to join T-CEL Team (a.k.a. The Collective Edge Launch Team). All that’s left is to comment or message me, which will give you the following:

🎁 12 months of complimentary paid subscription to Colin's Newsletter, The Collective Edge (when paid subscriptions are re-activated after the book comes out)

🎁 Early access to guides for groups and other bonus material (We’ve already sent out Guides to (a) Effective Meetings, (b) Launch, (c) Midpoint Review, and (d) Team Debriefs).

🎁 Promotional graphics that members can use to spread the word about the book

🎁 Exclusive musical interludes from Colin and associates (like this one!)

At a minimum, you can watch the rest of this video! I had a lot of fun making it (and thanks to Phoenix Jones for the editing). And there will be more to come!

And a big thank you to newsletter subscribers because the algorithm gods finally seem to have smiled upon us: The Collective Edge is #15 “Rising” in the Science Bestsellers on all of Substack! Our world takeover has begun!

The Collective Edge PR Campaign In Numbers.

So far, the PR campaign has been…